The California Travel Industry Association’s California Conference on Tourism has become a significant opportunity for the industry to come together. The Conference provides a forum to improve individual knowledge and insights, to refresh relationships, and to add a voice to the ongoing political discussion. At the conference, participants are offered a host of professional development sessions aimed at raising awareness of industry trends and changes, developing marketing strategies and improving business practices.

We’re excited to present the JW Marriot Resort & Spa in Palm Desert as our conference site this year. Situated between the Palm Desert Golf Course and mountains that seem to touch the sky, this property is truly a desert oasis providing a wonderful backdrop for our varied conference events – from general sessions led by top-notch, nationally-known keynote speakers to high-energy, fun-filled receptions and dinner galas – we’re sure you’ll want to attend (and maybe even take a few days on either side to explore it’s surroundings)!

This year’s theme is
Focusing on CalTIA’s three pillars in our new vision and brand –

Registration will be available before February’s end – so stay tuned as the COT Planning Committee puts the finishing touches to what’s shaping up to be the most interactive, relevant conference held to date; with a new schedule, new time of year, and at a beautiful resort destination!

Dates and Location
June 15 – 18, 2008
Desert Springs JW Marriott Resort & Spa
74855 Country Club Drive
Palm Desert, CA 92260

Registration Fees
Member - $485 before 5/1 $535 after 5/1
Nonmember - $745/pp
Exhibitor Member - $1,100/pp
Exhibitor Nonmember - $1,500/pp
Hotel Room Rate - $149/night

California Conference on Tourism 2007

On behalf of the California Travel Industry Association Board of Directors, Staff and Conference on Tourism Planning Committee, we would like to thank you for attending the 2007 Conference on Tourism in Sacramento.

Through your participation in last year’s conference, it was a tremendous success. We held our first ever EXPO at COT a 30 booth tradeshow that included a wine and cheese reception and luncheon. The conference also included a very informative line up of general session speakers and great educational breakouts.

We would also like to take the time to once again say thank you to all of our 2007 COT sponsors, without their generous sponsorships none of this could happen!